Life Really Can Change for the Better in an Instant
Last Thursday I sat down with my wife and admitted things were dire. Four years ago I started my own marketing strategy and execution practice. I got off to a good start, signing a major deal to run a short series of events for a growing startup. It would pay our bills for six months, and leave me plenty of time for other projects. I signed that deal on March 2, 2019. Two days later on March 4, Governor Newsom declared a State of Emergency in California due to Covid. Needless to say, all events were off. It was a harsh reminder to include a kill fee clause in my contracts. I scraped by. I adapted. I won engagements with digital transformation projects. After years of kicking the can down the road on having a digital-first strategy, suddenly everyone needed to adjust fast, or go out of business. But things had to be scrappy. Budgets were tight and tough to win. Two and a half years later, I had depleted our savings. As we emerged into the post-Covid era, contracts were flush again. I s